Google AdWords Go Mobile! series has been working hard to educate users to make the better use the tools and technology available to reach mobile users.
An article on using Google Analytics to recognize the mobile users visits to a website and analyze their behavior on the site.
This week they have a lesson teaching us how to find out what mobile device the user is using so the ads could be targeted properly.
Another great piece of information, location!, knowing the location might able one to guide user to physical location nearby that provide goods or services that the user is searching for. Or perhaps you can add a phone number so that customers could click to call to reach the advertiser.
Inside AdWords: Go Mobile! Series: Targeting options to make your mobile ads relevant Sphere: Related Content