Auto industry is currently facing crisis and looking for come backs, advertising and reaching customers effectively play a major factor, in making your product stand out! But are they missing a major portion of the buyers in the web medium?
Large fraction of the industry, the Hispanic auto buyers seem to be researching the products on the web,
92% of Hispanic new-vehicle buyers visited an automaker site or a 3rd Party site (such as Edmunds.com or Cars.com) prior to their vehicle purchase, compared to 84% of the general Internet population, representing a major opportunity for automakers, 3rd Party sites, and Dealers.But that is the tip of the ice berg, they are more engaged in finding their targets through the web, they search for their goods on major search engines. With the information found, they make educated purchases.
So this should be a good opportunity and time for auto makers from all walks of productions to speak Spanish, and read a wider audience to hawk their products.
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AdWords Agency Blog: Automotive Industry Spotlight - reaching Hispanic auto consumers Sphere: Related Content