Saturday, February 14, 2009

Google Drops Radio Ads Too.

We noticed and reported that Google was getting out of print Ad business. I think it was a wise move and when there is no return from what you do, you move away to another place or drop the under performing enterprise.
So Google is dropping one other advertising ventures. Radio advertising. Google started Audio Ads and Google Radio Automation in 2006 to bring in revenue from / for broadcast radio, produce more relevant advertising for listeners and to streamline the process of buying and selling of radio ads.
But according to the post below, all is not lost as Google is selling off Radio Automation Business and plan to use the lessons learned will focused on online streaming audio. I for one looking forward to see what it will be.
Traditional Media: Let's Take it Offline: Google Exits Radio but Will Explore Online Streaming Audio Sphere: Related Content

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