Thursday, January 22, 2009

Google Drops The Print Ads Program.

In a move to cut costs and maximize profit at Google, the Google's print ad program was shown to the door. According to a blog post (link Bellow) by Spencer Spinnell, Director of Google Print Ads, Google has concluded that its print ads program was not producing enough income and prompted to scrap the newspaper program effective Feb. 28.Print ads were a part of Google Offline programs.

According to the article this decision affects about 800 U.S. newspapers. The program started with 50 publications that used the Google print ad program.

"We launched our Print Ads program with 50 newspaper partners in November 2006 and, with the cooperation of our partners, were able to expand the network to include more than 800 U.S. newspapers. Since then we have worked closely with advertisers and newspapers to create a product that would bring a new source of revenue to publishers."

Google is looking to support the people and newspapers affected by the elimination with existing online advertising programs.

"We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space"


Traditional Media: Let's Take it Offline: Turning the page on Print Ads Sphere: Related Content

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