New DART For Advertisers From Double Click.

Double Click has launched DFA 6, the new version of DART for Advertisers, which includes a completely revamped trafficking interface. The improvements are based on feedback from agency and advertiser clients, and focused on improving the speed and simplicity of the DFA trafficking workflow.
Some of the examples are;

• Reduced the number of webpages required to perform the most common tasks.
• Built quick links to tasks via simple icons and menus.
• Developed inline editing to help you move through the workflow more quickly.
• Enabled Excel imports and exports to eliminate duplicate data entry and reduce potential errors.

If you are ready to start using the new workflow, contact your account manager to upgrade to the new DFA .

You can readmore about it here.

Tags: Double Click, Google, DART for Advertisers, DFA trafficking workflow, Trafficking workflow