Thursday, August 14, 2008

Geico's Cavemen Join ESPN As Fantasy-football Salesmen

Even though they seem to be backwards looking and easily intimidated by ads featuring themselves, I always look at cavemen promoting insurance on the TV. But from the news that I read today at Advertising Age, we are going to see, hear and follow more of them, as a deal between Geico and ESPN to cast the cavemen as fantasy-football salesmen has been crafted. Horizon Media, Geico's longtime media agency, helped to craft the deal.
The Geico Insurance company's cavemen has found a places on ESPN's entire media channel, functioning as 'carnival barkers' to attract people to its fantasy-football offering and to the 'SportsCenter.' Sphere: Related Content

1 comment:

Anonymous said...

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