Tuesday, August 12, 2008

Advertising To The World (USA) In Internet Age.

Advertising Age is carrying an article about advertising and humor that is lost when crossing borders. We also wrote about the Heinz ad involving a gay family and Advertising Age is also talking about the Snicker saga by Mars.
Both the ads were pulled from the media space but the home country where the ad was displayed did not make a big fuzz about it. It was simply due to pressure from USA and the marketeers worrying about boycotts.
T
he article is a good read.
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