Among the claims are, trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims for which he and his lawyers are seeking $4 million in damages.
Taco Bell seem to have created this ill fated stunt and leaked to press via OK magazine. "It's publicity they couldn't have gotten, because he would very likely not have agreed to endorse it even if they paid him," said Mr. Jackson's lawyer, Peter D. Raymond of Reed Smith. "He doesn't tend to endorse those kinds of things, low-end fast food."
So live with it Taco Bell, now you are at the low end!
Read more at Advertising Age.