Saturday, July 21, 2007

ADs on ATM to introduce use fee, in Japan

OGAKI, Gifu -- Ogaki Kyoritsu Bank has decided to begin running short commercials on its automatic teller machines (ATMs) in Gifu in exchange for cutting after-hours handling fees by half.

The bank, based in Ogaki, will begin playing the commercials on its ATMs in Gifu from Monday. After the 6-second ads from a sports product retailer play customers will be able to proceed with their transactions.

In addition to the onscreen ads, the ATMs themselves will also bear advertisements to further appeal to customers.

Reference

In Japanese

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1 comment:

ljsantoro said...

I'm surprised you dont see more of this. I came across a company in the US that does that, I saw it while I was at Spring Break. Neat video ads, there site is: atmadvertising.net