There are almost no full page ads on the web yet. But I am sure you have noticed entry page ads on many large sites, specially if you are entering via a link to a specific page.
But almost all others are adlets, small ads displayed on prominent places on websites, blogs, email! etc.
My idea is to explore advertisements on the web via myadlets.com. This weblog will be the launching point for the site and where I will state my ideas about adlets.
Up to now, the Adlet are monsters that drink blood! But I willl declare, adlets are small ads on a web, blog site or delivered via email.
Forget the paper inserts that you referred as advertisements so far. You will get your ADs as you want them.
Monster came from neatorama.