"You Can't Be Seen Until You Learn To See" - This Is Marketing by Seth Godin

I just started to read a book by Seth Godin. I happened to be by a Andy Abramson tweet. Once on Seth's blog, I read the free PDF excerpt and knew in no time that I need to read the entire thing. I think if you are one those like me, an unseen personality, you might find some ways to be seen.
If you need to verify further, there are some excellent reviews here.


Here’s a free PDF excerpt from the uncorrected galleys. If you decide to buy it like I did;

Barnes & Noble
IndieBound
800 CEO READ
Book Depository outside of USA
And in French!

Krispy Kreme Bring Joy to Every Earther While Welcoming Doghnut Earthers

While round earthers were shaming flat earthers, last year a new theory emerged. The new earthers put forward the idea that the earth could be shaped like a doughnut. May be because the ideas of cities in space are envisioned to be much stretched doughnut  While we may all laugh at this unbelievable idea, Krispy Kreme and it's Spanish agency seem to wholly embraces this doughnut earth idea.

Imagine a joy-filled, doughnut shaped world filled with doughnut earthers! Krispy Kreme wants to give the new earther theory supporters a big warm welcome for National Doughnut day. 

In a series of adorable but bizarre ad spots that are targeted for 20 different markets, Krispy Kreme sails through dinosaurs, the Bermuda triangle and tornadoes in search of a more joyful world.

Krispy Kreme is known to be a brand that package happiness in each of its freshly baked doughnuts to present the world joy and they would be believing the world would be a more joyful place if it was shaped like a doughnut.
 

Production of the spot;

Agency: LOLA MullenLowe, Madrid  

Category Confectionery Sweets and snacks 

Client Krispy Kreme 

Production Landia 

Country Spain