Grass Get Trampled When Elephants Fight

Grass (Yahoo) Get Trampled When Elephants (Microsoft, Google) Fight, might be the outcome, Swisher at all things digital wonders.
It seems there are whirlwinds in the ad market place. Time to pay attention and learn something.

Geemodo: Google Can DoubleClick FTC Agrees.

Geemodo: Google Can DoubleClick FTC Agrees.

Local.com Announces Strategic Relationship with Citysearch

Allows small businesses to manage their message and extend their reach on the local web

IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM), a leading local search engine, today announced a strategic partnership with Citysearch, a leading online guide and an operating business of IAC (NASDAQ:IACI).

Local.com will benefit from additional advertiser revenue and content on its site by displaying Citysearch business profile data including over one million editorial and user reviews, as well as ratings, business coupons and photos. Terms of the agreement were not disclosed.

The agreement allows Citysearch to increase its advertiser reach on Local.com and its distribution network of over 400 regional media sites, which serve over 10 million visitors each month.

“Local.com has a proven track record in providing highly relevant local information to millions of consumers each month,” said Rob Angel, Citysearch Vice President of Media & Advertising. “This relationship allows our merchants to expand their local advertising reach and connect with more consumers, while delivering a consistent message across the local web.”

“Local.com users benefit from access to Citysearch’s extensive local content, allowing us to do an even better job of serving the millions of users each month that trust our brand to find a local business,” said Peter Hutto, Local.com Vice President, Business Development and Sales. ”We believe Citysearch advertisers will benefit from the high ROI of our search traffic, and this in turn will help drive improved monetization of our site.”

WIDGNET™ to Provide Ads in Widgets for Social Networks

Advertising.com is providing an easier way for widget developers for social networks such as facebook to provide advertising though the products they develop.
WeSeePeople: WIDGNET™ Creates Ad and Revenue Streams With Social Networks

Tags: social networks, widgnet, facebook