Bookbook, The Best Apple Commercial Parody Comes From Ikea!

Ikea takes on Apple
 “The 2015 IKEA catalog comes fully charged, and the battery is eternal, The navigation is based on tactile touch technology that you can actually feel,” says Jörgen Eghammer, the Chief Design Guru. He explains that this catalog is neither a digital book nor an e-book, but a bookbook. 
Watch the video to really get the jokes, they get written themselves, as video rolls along.