Friday, November 14, 2014

Smart Watches, Will The Next Wave Of Advertising Bring A Data Rash?

da•ta rash \ˈdātə ˈrash\, n. an irritating or unsightly eruption of information on the wrist or other site of wearable technology.
As you know advertisements will appear everywhere possible and smart watches will not be safe from them. Now that smart watches are reaching every wrist, some of them literally giving rashes (The plastic Fitbit Force bracelet was recalled after causing allergic rashes and blistering.), and we will find the advertisements, close to your heart.
My colleague, Raven got a Withings watch and I asked him why such a less smart watch, no text, no calls? He just smiled. But I think I know the answer, now.
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