Google (Lat Long) is telling us that this is going to be even easier, starting from today, because search results will have most frequently used phrases to describe the places in local searches.
Rose & Crown, a place we usually hang out in Palo Alto, CA. You can see the results below. I also tried out other places like Peet's Coffee, Pizza places etc and information is beginning to flow.
For now it will work on Google Maps but expect to see the feature in Place search on Google.com and Google Maps for mobile soon!
Google LatLong: Introducing Descriptive Terms in Local Search Results Sphere: Related Content