Wednesday, May 25, 2011

AdMob Celebrating One Year At Google As It Takes In Mobile Growth, Gracefully

It is one year (To this Friday) since AdMOb came in to the Google fold. Within that year, mobile world has transformed with estimated like 300 million smartphones being shipped, widening the playing field of Mobile Advertising, and of course hundreds of thousands of apps and mobile sites working as gateway to these ads.
AdMob too has grown along with the industry, according to google blog, within one year, AdMob network has grown 3.5 times. Now it is serving 2.7 billion ads a day. That is huge.
The new comer to the mobile playing field, the tablets, have grown too, withing fast six months alone to 300%. So the AdMob network is also accommodating the growth with ads tailored to tablets, specifically with capability to utilize high def screens, touch, tap and swipe features that everyone is using on the tablets.
Mobile App developers also get help to grow their business with new features like improved campaign management, new ad formats and better ad targeting options. But most of all, developers could take advantage of AdMob's "mediation" feature to deliver the most valuable ads from competing ad networks. It is now available in the Google AdMob Ads SDK.

Another feature that AdMob gained at the Google is integration with other Google advertising products, providing single point of control of ads, b e they are targeted desktop, video, mobile and tablets. Recently Google announced the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network.
So I guess the growth is just starting. Happy Birthday AdMob, I am sure we will see many more of these birthdays.

Official Google Blog: AdMob celebrates one year at Google as mobile growth accelerates Sphere: Related Content

Wednesday, May 18, 2011

rel="nofollow", Should I Use Them On Internal Links?

Matt Cutts answers a question from a user regarding rel="nofollow" usage within a site. I knew about the question but did not know definitive answer, until I watched the video.

Have a question? Ask it in our Webmaster Help Forum:

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions:
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Saturday, May 14, 2011

Understanding New Google Analytics Overview Reports

I have been a fan of Google Analytics for a long time. If you are running any kind of web site, it is advantageous to use the tools provided by the Google Analytics to better your site. I always find a point to fine tune on my sites, after spending a few moments with Google Analytics.

If you want to also learn more about Google Analytics, there are many a resources. Today I am going to point you tone such resource and a fine article, Google Analytics blog. Specially about the new Google Analytics that is in beta now.
Google Analytics blog has a series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. In addition to blog and help links, you can also follow Google Analytics on Twitter for the latest updates.

The new article (Find the link at the end of this post) explains about the Overview Report. I have been using the Google Analytics overview report for years but just reading the article, I found information how to use the data that have been available to me all this time and never used. The article carries one through the Overview report's graph (like switching between line graph and motion graph, which I love), Reports and Intelligence overview. That is where I spent most time learning. So, if you have anything to do with SEO or a website maintenance, follow the link below to learn some trick of the trade, available, totally free for you.
Google Analytics Blog: New Google Analytics - Overview Reports Overview
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