Wednesday, October 28, 2009

Translating AdWords campaigns with Google Translator Toolkit

If you are advertising in multiple countries or in countries with multiple languages, you may have spent a good time, translating in between those languages for website as well as the adwords.
Now Google has come from behind to help you with faster and easier translation, translation search, bilingual dictionaries and terminology databases which are custom for you.
In order to use the features, and translate your keywords, ad text by uploading AdWords Editor Archive (AEA) into Google Translator Toolkit.
Once you are done with translating work, you can get the campaign back and upload into your AdWords Editor.
AdWords Editor
AdWords Traffic Estimator.

Inside AdWords: Translate your AdWords campaigns with Translator Toolkit Sphere: Related Content

Wednesday, October 21, 2009

IP Address Range for Google Affiliate Network Is Changing.

Please note that the Google Affiliate Network's IP address range is changing and if you have any automated reporting, Product feeds, or link subscriptions you might be affected.
Also if you are separating outside world with a firewall, add the new range to the allowed IP addresss'. Make sure to add the new IP network ( range to firewall settings by 10/26 and leave the old IP network range ( until November 8th, the old range can be removed from your firewall settings.
Google Affiliate Network: IP Address Range for Google Affiliate Network Sphere: Related Content

Monday, October 19, 2009

Are You Planing On "Going Google"? Millions Of Businesses Around The World Have "Gone Google"!

Millions of companies, Universities and ordinary people "go Google" by switching to Google Apps, everyday. We too use Google Apps and other services from Google for our work and our hobbies.
There are more than 100 countries using Google Apps in 40 languages, which has lead to 2 million companies and 20 million individuals adopting the Apps for their workplace.
It is not only small companies that "Go Google", recently companies such as Konica Minolta, Rentokil Initial and TOTO that have just decided to go Google. (There are more, watch the video below) These companies no longer have to deal with the hassles of managing email servers or rolling out software updates, and their employees now enjoy the convenience of shared documents and calendars, Gmail and more.
I guess it is something that really can help you, small business do not have to go through these hassles either.
More importanly, the marketing types could learn from the marketing campaign the Google is running and every link above hints at how they run it. A simple blog post could be a seed of much larger marketing campaign.

Official Google Blog: "Going Google" with millions of businesses around the world Sphere: Related Content

Thursday, October 15, 2009

Google Removes Page Rank Info From Webmaster Tools!

Even though page rank has been running along side with  Google and Search, replying to a users question, a Google employee has responded that Google Has removed the page rank information from webmaster tools because it wants you to forget about it!
Susan Moskwa (Google Employee) We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.  :-)

More details on why not to obsess over PageRank here:
You can find the original discussion here Sphere: Related Content

Friday, October 9, 2009

Google AdWords Team Will Be At ad:tech

One of our team always managed to get to a ad:tech when ever it is possible. But we are going to miss this ad:tech New York session, specially knowing that Google AdWords team will be presenting some really good sessions.
The Google Ads Factory Tour, 11/4/09-11/5/09

The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team and walk away with practical tips you can immediately use to improve your search and display performance.

On day one, we'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network.

The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns.

The Factory Tour is open to all exhibit hall and conference passholders.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help you maximize your performance on Google’s Content Network and emerging blog, video and social media networks.

Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. You can register ahead of time and save on admission fees, unless of course you are super rich!.
Google also published promotional codes for you to consume.
Enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.
Inside AdWords: Meet the Google team at ad:tech Sphere: Related Content

Thursday, October 8, 2009

New FTC Guidelines On Advertising

The US Federal Trade Commission has released revised guidelines for advertising, governing endorsements and testimonials. These guidelines will come into effect on December 1, 2009.
Most notable for us blogger is the fact that it is now required to disclose compensation received directly or indirectly from the seller of that product or service, the blogger endorses.
Google Affiliate Network blog, which you have a link below, have posted a several resources to help you understand these guidelines.
But the ultimately the best is your own legal counsel will be the best source of advise for these situations.
You can review the FTC press release (also found below) or the full text of the FTC guidelines and make yourself familier with the situation.
For Release: 10/05/2009

FTC Publishes Final Guides Governing Endorsements, Testimonials

Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.
The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.
Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.
The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.
The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,700 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics.

Google Affiliate Network: New FTC Advertising Guidelines Sphere: Related Content

Monday, October 5, 2009

AdSense for Mobile Gets Optimized For SmartPhones

The growth of high end smartphones like like iPhone, Android-powered devices and the Palm Pre, has not gone unnoticed by advertisers or the agencies nor the analysts like Gartner which has estimated that smartphones sales will soar by 27% in 2009, to 177 million units, globally.
So keeping up with times, Google AdSense Mobile Publishers are getting ability to publish text and image ads from Google AdSense on their sites.
You can get more info on these products at search ad options for high-end phones and AdSense for mobile applications.
You also wll be get more information from the Inside AdSense Blog, which we follow regularly

Official Google Mobile Blog: AdSense for Mobile optimized for high-end phones Sphere: Related Content