Monday, August 24, 2009

Google TV Ads Webinar On New Products Features

Google TV Ads team put together an introductory webinar last week to empower all TV Advertisers. It was a such a success that the team has decided to repeat it for those who missed it or want to learn more. There is a microsite and training videos to ease the transition as well.

Google TV Ads New Product Overview Webinar
Wednesday, August 26th at 10:00AM PT / 1:00PM ET
Please register here before the event starts

Here are some new features that will make managing TV campaigns easier:

* The Traffic Estimator tool is now integrated into the core campaign summary view
* Historical bid guidance will be available when researching networks and programs to add to your campaign
* New filtering capabilities allow sorting campaigns by custom dayparts, days of the week, and current bid
* Custom dayparts are much easier to build via the new drag and drop network/daypart selector


Let's Take it Offline: Upcoming Webinar: Google TV Ads New Product Overview Sphere: Related Content

No comments: