Sometimes we tend to use pictures and photos to describe something that we are trying to express to the world. We take in the old saying that a picture is worth thousand words. But the old adage does not seem to fit in with todays world, specially when it come to the Internet world. Specially when it comes to the search and advertising crawlers and your web site content. Most web crawlers are not capable of reading picture nor words in the pictures. So always use alternate text with your pictures. To improve your ad targeting, here are few other pointers given by AdSense Blog:
- Use text in addition to images when possible. Please note that the crawler can't read text contained within images.
- If you use images, be sure to title them appropriately and provide descriptive ALT tags.
- Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.
Finally, it's important to keep in mind that the AdSense for content ads on your site are automatically determined. Though it's not possible to choose the ads that are placed on your site, including more text-based content will help make it possible for our system to target your site correctly.
Inside AdSense: A picture isn't always worth a thousand words
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