Tuesday, November 13, 2007

Will Open Source AD Networks Have Clout?

Today I set out to see Open Source AD networks as a seed idea for MyAdlets. Well I found two systems that were open source and that I found to be worthwhile.
The developers (if they accept,) will have some point to start and carry on the project. Then come the next item, could MyAdlets could compete in tight space in advertising? perhaps be an agent to a successful one? yet to decide.
But the article is about Open Source advertisement program. Well the number one is OpenAds. I like the product and the way it is handled, as a project and the way the code is implemented. If you want to get familiar with the project, their blog is a good place to start. Once familiar with the concept, may be this tutorial, "targeting Ads using source parameter" announced on this blog post; How to implement easy and effective ad targeting using Openads
But if you want to dive in like I did, you can download the current release, Openads 2.4.1 from here and read the release notes by clicking here.
Again if you are lazy to download and install there is a demo server that you can try out the features before you download the product. I am sure I am going to test openads out. I hope you find this information helpful.
I will have a post about the other program soon.
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Goodbye "Site Targeting" Say hello to "Placement Targeting"

"Site Targeting" has changed into "Placement Targeting" in AdSense to better reflect the true nature of ad placement options available to advertisers. There supposed to be variety of targeting options and yet Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels.
In addition to Placement targeting, advertisers can bid on placement-targeted ads (formerly known as site-targeted ads) on a cost-per-click (CPC) basis. Previously, advertisers could only bid on these targeted ads on a cost-per-impression (CPM) basis. Just as with contextually targeted CPC ads, you’ll generate earnings for valid clicks on placement-targeted CPC ads.
Follow the link to learn more.

Inside AdSense: Say hello to placement targeting Sphere: Related Content

Wednesday, November 7, 2007

Quigo in the arms of AOL? Will fill the Gap In Advertising

Guy Griml is reporting on Haaretz that Time Warner Inc.'s AOL Internet division is about to buy Israeli startup Quigo for $300 million, the biggest exit of the year in Israel. Time Warner is the world's largest communications group, and AOL plans to use Quigo's technology to compete against Internet giants such as Google and Yahoo!
Quigo makes two products for Internet advertising. AdSonar, similar to Google's AdSense, places links on search results related to a given search. This happens without the user being aware that the order of links shown is based on the payments made by advertisers to the site's owner.
The other product, FeedPoint, serves up ads on search results or Internet publishing sites connecting the relevant ads to the user's interests. Sphere: Related Content

Monday, November 5, 2007

VOIP IP Telephony: No gPhone (Google Phone) But Open Handset Alliance and Android.

VOIP IP Telephony: No gPhone (Google Phone) But Open Handset Alliance and Android.: "No gPhone (Google Phone) But Open Handset Alliance and Android." Sphere: Related Content

All the ADSense Resources from a single Tab and AdSense Story Contest

Yes, If you log into your AdSense account, you will notice a new tab called Resources as seen above.
I may have seen it but did not notice it until I read the post on AdSense Blog, "Right from the resource", which I just verified on my AdSense account. As the post described, the Help Center, Program Policies, and Help Forum and Optimization Tips page and webmaster central that I have used time to time.
Inside AdSense: Right from the resource

While you are there, check out AdSense Story Contest, (Submission deadline is November 14th), Hurry up and submit your entry. More info here;
Inside AdSense: AdSense Publisher Stories: Askthebuilder.com
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Sunday, November 4, 2007

Cellphone ADs are location based, Some uses Bluetooth to corner you.

M1, a cellphone operator in Singapore with 1.4 million customers, on Thursday started using triangulation to send unsolicited location-based advertising by text message after a successful two-day trial in October. The trial included no more than two ads a day from a department store, an ice cream maker and coffee shops. Each message came with the ability - free of charge - to opt out of future advertising. Only 0.2 percent of the recipients opted out during the trial.

"People didn't seem to mind the advertisements," said Neil Montefiore, M1's chief executive. "There is a market for this, but we have seen that without discounts, customers don't want this type of advertising.

"Retailers tend to sell at peak hours, especially food and coffee shops, so if they can attract people at down hours, that could be very valuable for them," he added.

The Australian affiliate of Vodaphone recently began using Bluetooth to send location-based ads, and the service may soon be expanded to other countries, said Richard Saggers, the head of Vodafone's advertising business. NTT DoCoMo in Japan and KT in South Korea are some of the other companies that have begun to use location-based advertising.

Herald Tribune

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