MyADLETS, The Viral Frontier.

Wednesday, September 5, 2007

AdBlock Plus might change web advertising landscape

WoW!
Don't forget to check out graphics at the end of the post!

Yahoo goes further with ADs and Google AdWords gets good news

Web portal giant Yahoo has further underlined its determination to wrestle a portion of the online advertising market from rival Google, by announcing plans to acquire global ad network provider BlueLithium.

The $300m deal will give Yahoo control over the second largest advertising network in the UK with 145 million unique visitors each month, enabling the firm to meet the needs of its advertisers and publishers better, according to Yahoo.

"This falls very much in line with our strategy," said Yahoo's UK managing director, Glen Drury. "It dramatically extends our reach so advertisers get more bang for their buck and users don't get chased by advertisements across lots of web sites if they are not effective."

In addition, BluLithium offers performance management and analytical technology which Yahoo currently does not have in its portfolio, Drury added. This information could help web sites to match the advertising displayed on them to customers' interests more effectively.

Meanwhile Google got some good news when US retailer American Blinds and Wallpaper Factory (ABWF) dropped its long-running lawsuit against the search giant.

ABWF had challlenged Google's AdWords keyword advertising system, saying it didn't have the right to sell advertising beside search results related to its name.

Saturday, September 1, 2007

AdSense Taking a day of rest

Observing the labor day, a holiday in the USA, AdSense informs us that it will not be able to respond to inquiries as fast as it used to be on Monday the 3rd September 2007. Further information at Inside AdSense: Taking a day of rest

Saturday, August 25, 2007

Geemodo: AdSense Checks and checking up on them

If you had any questions about AdSense checks and how and when they get to you, here is the direction!
Geemodo: AdSense Checks and checking up on them

Friday, August 10, 2007

"crumbled" cookies in Google ads

Google is conducting some tests in serving you with ads. The new or latest tests a re focusing on policies on privacy. The privacy features we'll test in these experiments follow some recently-announced policies, such as a shorter expiration date for the cookie set on your computer and anonymization of the logs data after 18 months.
Some of the ideas Google is exploring include:

using "crumbled" cookies, so that the data typically associated with one unique identifying number or "cookie ID" will be broken up among multiple different cookies and diffuse the ad history of individual users;

providing better forms of notice within ads, to help users understand who is serving the ads they see, and what data is being collected; and

giving users the ability to provide feedback to us about the ads they like and don't like.

Official Google Blog: Online ad-serving tests: "Some of the ideas we're exploring include: * using 'crumbled' cookies,.... the original post.

Friday, July 27, 2007

Advertise Nationally through one-order, one-bill and one-cost-per-thousand impressions.

RALEIGH, N.C., July 25 /PRNewswire-FirstCall/ -- Advertisers now have an easier way to reach the desirable demographic of newspaper website
readers locally, regionally and nationally
through one-order, one-bill and
one-cost-per-thousand impressions.
The Real Cities Network (http://www.realcities.com) and DotConnect
Media (http://www.dotconnectmedia.com) today announced a unique partnership that will form an exclusive network of local newspaper websites that deliver a combined 43 million unique visitors each month (Source: Nielsen//NetRatings, March 2007). Both organizations will maintain their separate sales forces and support personnel.
Operated by McClatchy Interactive, a division
of The McClatchy Company(NYSE: MNI), the Real
Cities Network includes websites owned by some
of the nation's largest media corporations,
including Belo Corp., Cox Newspapers Inc.,
Hearst Corp., The McClatchy Company, Media
General, MediaNews Group,Scripps and others.
DotConnect Media, which sells local, regional
and national advertising across 1,300 local
suburban newspaper websites powered by
TownNews.com and ZWire!, will extend its reach
with national advertisers by teaming with Real
Cities. Founded as AdOne in 1998 and acquired by
Lee Enterprises in March 2006, DotConnect is the
nation's oldest and most extensive network of
local online media sites.
"One of the goals for Real Cities coming into
2007 was to expand the network's reach in the
top markets, as well as boost local market
penetration for specific advertisers," said
David Fitzpatrick, vice president of sales
for Real Cities. "The combination of sites in
the DotConnect Media network allows us to do both.
We are very excited about the enormous potential
that lies ahead as we work with DotConnect Media
to increase the size of our advertising footprint."
This partnership will allow advertisers to reach
more than 1,400 local news websites. The partnership
deepens Real Cities' penetration into localmarkets
across the nation, including a stronger presence in
the top 25 designated market areas (DMAs). According
to Nielsen//NetRatings custom data for March 2007,
the Real Cities Network reaches 31.5 million unique
visitors each month, and DotConnect Media's network
reaches more than 11.8 million. "This partnership
between Real Cities and DotConnect Media will offer
advertisers the ability to greatly enhance their
reach in local markets," said Charles Kolsky, vice
president of business development for TownNews.com.
"Advertisers will have one-stop shopping to more than
1,400 websites across the United States, many of them
the most highly trafficked local sites in their markets."
The audience of the DotConnect Media network very closely
mirrors that of Real Cities: younger, more educated and
affluent. Together, the combined network will offer
advertisers an even deeper reach into some of the most
affluent markets in the United States, including New York,
San Francisco and Boston. DotConnect Media's most popular site,
http://www.nydailynews.com, attracts 2.2 million unique
visitors each month (Source: Nielsen//NetRatings, March 2007)
DotConnect Media also has a strong presence in Philadelphia,
St. Louis, Minneapolis and Sacramento. Advertisers will have
the flexibility to choose a customized media buy by specific
market, geographic footprint or other criteria within the
expansive online network. For more information about
advertising with the Real Cities Network, call 1-800-236-9831,
or e-mail rcnsales@realcities.com. For DotConnect Media, call
Charles Kolsky at 1-309-314-6965 or e-mail ckolsky@dotconnectmedia.com .

Saturday, July 21, 2007

ADs on ATM to introduce use fee, in Japan

OGAKI, Gifu -- Ogaki Kyoritsu Bank has decided to begin running short commercials on its automatic teller machines (ATMs) in Gifu in exchange for cutting after-hours handling fees by half.

The bank, based in Ogaki, will begin playing the commercials on its ATMs in Gifu from Monday. After the 6-second ads from a sports product retailer play customers will be able to proceed with their transactions.

In addition to the onscreen ads, the ATMs themselves will also bear advertisements to further appeal to customers.

Reference

In Japanese