tag:blogger.com,1999:blog-5944653899497857289.post8561189087369177857..comments2023-09-16T08:41:58.160-07:00Comments on MyADLETS, The Viral Frontier.: Online Advertising Is Growing SurPases $12 Billion For The First Half Of 2010sol@rionhttp://www.blogger.com/profile/02028334223840273500noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5944653899497857289.post-48851708691758719122010-11-18T05:24:01.718-08:002010-11-18T05:24:01.718-08:00Internet advertising is expanding and evolving at ...Internet advertising is expanding and evolving at such a quick pace that constant analysis of the techniques and styles is vital to stay one step ahead of the game!<br /><br />A report by Econsultancy gives some more statistics concerning this inordinate growth in Internet advertising:<br /><br />- 57% of advertisers say that spending on online display advertising has gone up in the last year. <br /><br />- On average, advertisers say that just over a fifth (22%) of online display advertising is purely about branding. <br /><br />- There is a trend towards increased use of online advertising networks.<br /><br />- Almost half of advertisers (46%) say they are working with more networks than a year ago<br /><br />- Advertisers regard the audience (55%) as the most important criterion for judging an online ad network<br /><br />Hope these may be of some use to anyone!<br /><br />All statistics taken from Econsultancy's Online Advertising Statistics report 2010: http://ecly.co/baRg9AAlex Hortonnoreply@blogger.com