Friday, October 17, 2014

Google Anti Piracy Movement Within Search, Advertising Space And Beyond.

AKA "How Google Fights Piracy"

Google released today an update to the "How Google Fights Piracy" and we get to see how it fights pirates, educate and redirect general population, manage proper and illegitimate DCMA take down notices. Also high lighted are how the blogger platform is constantly watched for pirate activities. The search engine also direct users towards legitimate sources via ads. The originals search term for the example on the above document used "Star Trek Into Darkness" but even just searching for "watch Star Trek" produced similar but interesting results. So according to Google, search queries containing "watch", "free" and "download" (Which constitute to very small number compared to the general search queries), are presented with similar results.

Google also taking into account DCMA take down notices (again legitimate requests) received by sites in connection with page ranking. Google has now modified the signal in ways that will punish the ranking of some of known sites. The new update will be rolled out worldwide starting next week.

Following is extracted from the updated "How Google Fights Piracy" document;


Create More and Better Legitimate Alternatives. The best way to battle piracy is with better, more convenient, legitimate alternatives to piracy. By developing licensed products with beautiful user experiences, we help drive revenue for creative industries.

Follow the Money. Rogue sites that specialize in online piracy are commercial ventures, which means the most effective way to combat them is to cut off their money supply. Google is a leader in rooting out and ejecting rogue sites from our advertising and payment services, and are raising standards across the industry.

Be Efficient, Effective, and Scalable. Google strives to implement anti-piracy solutions that work. For example, beginning in 2010, Google has made substantial investments in streamlining the copyright removal process for search results. As a result these improved procedures allow us to process copyright removal requests for search results at the rate of four million requests per week with an average turnaround time of less than six hours.

Guard Against Abuse. Unfortunately, fabricated copyright infringement allegations can be used as a pretext for censorship and to hinder competition. Google is committed to ensuring that, even as we battle piracy online, we detect and reject bogus infringement allegations, such as removals for political or competitive reasons.

Provide Transparency. We disclose the number of requests we receive from copyright owners and governments to remove information from our services. We hope these steps toward greater transparency will inform ongoing discussions about content regulation online.

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