FTC has filed false advertising charges against Gerber Products Co., also doing
business as Nestlé Nutrition, in it's advertising campaigns about Good Start Gentle formula.
FTC alleges that since 2011, Gerber has advertised
its Good Start Gentle formula through advertisements that ran on
television, in magazines, at point-of-sale displays, online, and in
other promotional material. Good Start Gentle sells for about $24 for a
23.2-ounce package of powdered formula.
“Parents trusted Gerber to tell the truth about the health benefits
of its formula, and the company’s ads failed to live up to that trust,”
said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
“Gerber didn’t have evidence to back up its claim that Good Start Gentle
formula reduces the risk of babies developing their parents’
allergies.”
Via Recallr
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