Thursday, January 31, 2013

Did Facebook Failed To Impress Investors With New Ad Revenue?

Facebook sort of WOWed wall street with increased ad revenue, mobile ad revenue. Facebook reported mobile ad revenue increase from about 14% in Q3 2012 to 23% in Q4 2012. Even though ad revenue for Facebook is promising, the cost of the operations seems to have blown the air out of the balloon.

Cost mainly comes from hires and changes to infrastructure. Company needed more people in the new Facebook gifts, Facebook graph search, custom audience and others. Of those, you have heard and read enough about the Graph search but I like the 'custom  audience'. I am sure Facebook will increase ad revenue with this product. Custom Audience improves ad targeting by  bringing together Facebook’s user data and customer data from advertiser. There could not be any better resources for advertising, and it might help in the Google vs Facebook Advertising fight. Sphere: Related Content

Sunday, January 20, 2013

AdSense Optimization Checklist, Part 1

Your optimization checklist, Part 1 - Inside AdSense

Looks like AdSense wants you to straighten up your AdSense activities and stratergies to maximize your earning potential. Since this blog has been dormant for a while, we thought it is time we got our act together and what is more better than directing our readers to a fantastic resource with the first article in the new year.
Inside AdSense will be publishing the AdSense Optimization Checklist in two parts and devoting the first post / part to check items that you may have already attended to and to remind good old AdSense tips.

One of the tasks is to take care of Ad Coverage on your site. You already know that you can have three standard AdSense for Content units on your site. But the 300x600 are limited to only one. You can have three link units and two AdSense for Search boxes. If you are not sure of the process or wondering if and how to place Ad units, the Video below might help.
This is followed by explanation on User recommended Ad sizes, Show both text and image ads, Experimenting with Ad Colors, Optimal Ad placement and adding a AdSense for Search boxes. There are  ample resource links within the post to make the task even easier, like one of our favorites, Heat Map for Pages.
Reading the article reminded me to take care of a few things about this site, starting with entirely new layout to make it more presentable and easily readable to our readers.

Sphere: Related Content