Thursday, November 25, 2010
Experian Hitwise is telling us that Balckfriday referels from social network sites, facebook.com and twitter.com are up. As much as 36% up from 2009 levels. Go twitter and zuckers! I meant facebookers. Sphere: Related Content
Thursday, November 18, 2010
FIOS TV is one of the fastest growing TV providers in USA powered by the largest fiber optic network in the USA to date.
Thanks to this arrangement and others, advertisers will be able to reach 35 million US households through Google TV ADs.
Official Google TV Ads Blog: This is big. This is FiOS + Google TV Ads Sphere: Related Content
Posted by ravenII at 9:52 AM
Wednesday, November 17, 2010
In the USA, Internet Advertising brought home $12.1 Billion setting a new record for the first half year. The increase from 2009 is 13.9.
Diving into categories, Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009. Next segment was the banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, close to 16 percent increase over the last year.
But the fastest gowing segment is the digital video as it continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009.
“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age, This report highlights marketers’ ongoing adoption of interactive media to build brands—and that’s only going to continue.” said Randall Rothenberg, President and CEO, IAB.
The complete report is available from IAB Sphere: Related Content
Tuesday, November 16, 2010
I am of course a guy who would like to see touch and play with most of the things I buy. That does not mean I do not buy online. I do buy online, products that does not require touching and feeling. Even some of the products that needs the touch, sometimes I buy online, of course after touching and feeling it at a store. Providing there is big gap in the price. I like to keep my local shops alive!
|Google Product Search Aisles, Click to enlarge|
If you are a retailer, you too can join the effort after learning the ropes at Google Retail Blog.
Google also providing ways to take shopping mobile! You know the old way but with much more information at your hand, so to say. Google Shopper 1.3 with more than 2.5 Million downloads provides means to shoppers on the go research items and find the best place to buy them either online or in a nearby store.
Another part I really like is the “Popular products” and “aisles”, Google have brought the stores to a web page, which allows one to sail the aisles and;
"learn about and discover new products. When you search for a category of products such as “camera lenses,” our new popular products feature helps you get started by showing you the lenses other people are viewing online. “Aisles” helps you browse and discover products by organizing results into sub-categories that others have found helpful. For example, if you’re looking for a new TV, you can choose between display types like LCD and plasma. If you’re interested in camera lenses for that brand new SLR, you can shop by the aperture of the lens."
Get ready for Happy Holidays!
Official Google Blog: Improvements to Product Search for this holiday season Sphere: Related Content
Saturday, November 13, 2010
and of course I entered "rss.xml" because it is the default feed address for Blogger. But you will find an error like this;
Now you know, in order for Blogger feed address to work as a sitemap on Google Webmaster tools, submit the address as "/rs
Hope this helps, someone! Sphere: Related Content
Thursday, November 11, 2010
Hal Varian, the Chief Economist at Google, Explains how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
Sphere: Related Content
Wednesday, November 10, 2010
If you are using the new twitter interface, finding and posting videos on twitter is so easy. Playing the posted videos are even easier. So what netter way to extend to limitation of the message size! It is as easy as youtu.be!
Watch the video!
Sphere: Related Content
Some of the benefits that the new interface brings you are;
Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.
You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.
If you are a busy person, you will appreciate the greater efficiency provided by the new interface which include;
The next attractive part of the interface is the control it offers. You will find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.
Streamlined, Reorganized InterfaceA visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.
Relevant Help on Every PageTargeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.
Revamped Resources PageThe resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.
The ad review center has been revamped making it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.When it come to blocking ads, now you can block categories of ads, such as politics, religion, and dating ads from showing up on your site.You can learn more about controls here
Introducing the new AdSense interface, now available globally - Inside AdSense Sphere: Related Content
Tuesday, November 9, 2010
But one clever site, View London, used the same opportunity to boost it's traffic by 31%, according to Hitwise. View London did some SEO tricks on the site to benefit from people seeking information on day light saving or in British terms, "Clocks go back".
Hitwise shows us that the site beat even BBC News, Facebook getting traffic, organic traffic, from searches related to "clocks Go Back".
So next time when you look to bring traffic to your site, plan ahead, create content related to an upcoming major event, and let Google think you are the authority on the subject.
You can find more data of the event on Hitwise and ways to find out how they did it by some clever surfing. One marketing man wondered even if it was clever marketing? I guess he is not clever enough to catch the gist. May be he is, to see through the London fog. But it never hurts to learn.
Hitwise, View London Sphere: Related Content