Tuesday, October 26, 2010

Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year


Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year and will keep on rising through 2014, according to a report by eMarketeer.

"Pharma marketers are waiting around, they are trying to test the waters but realizing that the FDA isn't going to come down with a template or a hard-and-fast ruling. Even when that happens, there's still going to be a process of give-and-take and experimentation." said the author of the report
U.S. health-care and pharmaceutical online advertising spending will reach $1 billion for the first time this year, up 10.6% from last year, according to "DTC Pharmaceutical Marketing Online: A Slow Shift to Digital," a report by eMarketer's Victoria Petrock. By 2014, online ad spending in the health-care and pharmaceutical industry, which includes direct-to-consumer and over-the-counter remedies, is expected to reach $1.52 billion. Even though these look big numbers according to adage, pharmaceutical online advertising accounts for only about 4% of overall U.S. online ad spending.
FDA online marketing guidelines for the pharma are expected by the end of 2010 or beginning of 2011. But don't expect new policies to address all the questions and concerns from drug makers and their ad agencies.
eMarketer via Adage Sphere: Related Content

Tuesday, October 12, 2010

Facebook Banking!

Banking in a Facebook World
How to create a Customer-Focused Banking Experience to reach the Anytime, Anywhere Consumer
Date: October 13, 2010
Time: 12:00PM ET
Duration: 60 Minutes
Empowered by the digital information explosion, consumers today are taking charge and demanding information and service on their own terms – any time, anywhere and any way they want it. Your challenge is to improve the experience for these tech-savvy customers through expanded and smarter access to accounts and information.

This new consumer is vital to growth. Join industry experts from Avaya and IBM to learn how to take the customer experience to the next level while keeping control of the conversation and driving down costs.

In this one-hour web seminar you will learn:
  • What defines the “New Consumer” and why this group is vital to growth
  • What customers want from today’s banks
  • Innovative ways that banks are responding to this challenge
  • Solutions and tools to help solve these challenges
  • How to get started

There will be a live Q&A session – so join the discussion and register today! 
Sphere: Related Content