Tuesday, May 25, 2010

MEDDESKTOP: Kanec USA Recalls Stud Capsule For Men Due To Undeclared Drug Ingredient

MEDDESKTOP: Kanec USA Recalls Stud Capsule For Men Due To Undeclared Drug Ingredient Sphere: Related Content

Friday, May 21, 2010

FTC Gives Green Light To Google's AdMob Purchase

FTC has give the green light to Google to purchase AdMob. One of the major citing was iAD by Apple providing necessary competition.
As we mentioned this morning about new Mobile Ad initiatives by Google related to mobile advertising, the news and the ability to incorporate AdMob in to the fold.
Google and AdMob will work together to complete the acquisition.
Official Google Blog: Working with AdMob to move mobile advertising forward Sphere: Related Content

Google Click-to-call Advertising For Mobile Content And Apps | VOIP IP Telephony

Google Click-to-call Advertising For Mobile Content And Apps | VOIP IP Telephony Sphere: Related Content

Tuesday, May 11, 2010

New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords.

AdWords customers in Canada and UK will now get to use keyword match modifier, which lets one have a broader reach with keywords than phrase math and even wider control than the current broad match keywords. The modified broad match will result in more clicks and conversions, against exact and phrase matching alone.
The modified broad matching could be enabled simply by adding a plus sign (+) in front of one or more words of a broad matching keyword phrase;
Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemming (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants.
Click to enlarge

In the illustration above, in each ring the keyword shown also matches the searches inside the smaller rings, and that is how exactly the system works.

If you're in Canada or the UK, you can log into your AdWords account to start adding modified broad match keywords today. You can also use the AdWords Editor or the AdWords API. For more details, examples, suggestions on usage, and answers to many common questions, visit the AdWords Help Center.


New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords Sphere: Related Content

Thursday, May 6, 2010

AdSense Site maintenance planned for Saturday, May 8 2010

Inside AdSense: Site maintenance on Saturday, May 8:
Google engineers will be performing routine site maintenance from 10am to 2pm PDT on Google AdSense servers. During the maintenance you will not be able to log in to your AdSense account. Google will continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
Here are some time converted to different localities.
London - 5pm Saturday
Alexandria - 8pm Saturday
Hyderabad - 10:30pm Saturday
Jakarta - 12am Sunday
Perth - 1am Sunday

This Inside AdSense post has more information about these maintenance sessions, Sphere: Related Content

Saturday, May 1, 2010

"AdWords For Mobile" Is In Full Swing.

If you an account manager for AdWords in US, UK or Australia, now you can manage you AdWords through "AdWords For Mobile".  Google AdWords has enabled the mobile interface for AdWords on Android, Palm and iPhone smart phones.
If you login using any of these devices, you will automatically be taken to the "AdWords For Mobile", and from there you will be able to have a quick overview of the account, it's performance and quickly make adjustments keywords and campaigns as necessary, to reach success, even from the road.


"AdWords For Mobile" is fully available - Inside AdWords Sphere: Related Content