Saturday, September 27, 2008

Google And Google Doodles Are ten Years New!

The very first Google Doodle: Burning Man Festival 1999
The very first Google Doodle was a reference to the Burning Man Festival in 1999. Larry and Sergey put a little stick figure on the home page to let people know why no one was in the office in case the website crashed! Now, Google Doodles are regularly drawn by Dennis Hwang.


But they are also a good branding technology that has reached a cult level and will keep the Google Brand Alive for time to come.
You can find more of them here but The following is my favorite! Sphere: Related Content

Google TV Ads On BLOOMBERG TV Network.

Google has been turning pages in Online Adverting. But lately Google has "searched" for advertisement space on TV as well. So They materialized the Google TV Ads platform to provide the exact need. It is not the recently announced AdSense for Video, But big screen TV's that you hooked up to Cable TV services and Satellite networks.

So Google announced on Thursday that it has come into an agreement with Bloomberg TV Network to provide TV Ads via their network. The TV Ads used to be mysterious medium that common folks could not really touch. But with the Google TV Ads, it has become a self service medium, that anyone with the need could reach out and advertise.

What more is the integration of viewrship data on the TV network. Google will be able to provide second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google's digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”

"We're very happy with the progress of Google TV Ads," said Michael Kelly, executive vice president for DISH Network, Google TV Ads' current inventory partner. "Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers."

Following is the press release by Google.

NEW YORK & MOUNTAIN VIEW, CA (September 25th, 2008) – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ: GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium.

With the addition of BLOOMBERG TELEVISION inventory, advertisers using the Google TV Ads platform can not only reach the high-net-worth BLOOMBERG TELEVISION U.S. audience but can also gain access to viewership data at an unprecedented scale. Google’s TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google's digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”

"The BLOOMBERG TELEVISION audience is the wealthiest and most powerful in cable television,” said Trevor Fellows, head of advertising sales at Bloomberg. “As high net worth viewers are extremely difficult to quantify using traditional methods, we believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience.”

Google TV Ads offers greater accountability in advertising. With Google’s auction-based pricing system, advertisers only pay for impressions delivered to their ads, and they can receive integrated digital reporting within 24 hours. The BLOOMBERG TELEVISION network joins Google TV Ads’ growing list of inventory, which also includes NBC Universal and DISH Network.

"We're very happy with the progress of Google TV Ads," said Michael Kelly, executive vice president for DISH Network, Google TV Ads' current inventory partner. "Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers."

The BLOOMBERG TELEVISION service is the only 24/7 business and financial news television network. BLOOMBERG TELEVISION content is created exclusively by the global BLOOMBERG NEWS® service, with 143 bureaus in 69 countries. BLOOMBERG TELEVISION programming offers viewers a snapshot of the markets with fast, accurate reporting of world indexes, currencies, U.S. Treasuries, commodities futures, agricultural futures, and exchange traded funds, as well as special features, insight and analysis, and proprietary coverage of leading stocks and industry sectors. The worldwide service broadcasts in seven languages.

Google and Google TV Ads are trademarks of Google Inc. All other trademarks are the property of their respective owners.

Google's Media Contact:
Elisabeth Diana
650-214-1515
press@google.com

Bloomberg’s Media Contact:
Heidi Tan
212-617-5375
htan14@bloomberg.net

Sphere: Related Content

Friday, September 26, 2008

Yahoo's APT Promises to Be Uppity Up On Online Advertising!

Likening it's program to color television and DVR revolution, Yahoo's new advertising program, APT supposed to set a new future in advertising.
Hillary Schneider of U.S. operations at Yahoo!, described Apt as a"seminal moment in the industry," promising it will be a "transformative development for the advertising and publishing worlds" by allowing advertisers to shift focus from properties to audiences.
Apt is the third moniker Yahoo! has affixed to its platform. When it first unveiled the concept in February, Yahoo! called it Apex. This was switched to AMP in April. AMP is also the name of an ad management system from Collective Media. I certainly hope that this will not fizzle down as that of Microsoft's live Search Advertising platform which promised to kill Google. Google is pretty much alive last time I checked. On the other hand Google Yahoo relationship seem to be fine.
According to Yahoo, San Francisco Chronicle and San Jose Mercury News First Customers to Go Live with APT.

Some of the initial capabilities featured in the new platform include:

-- Guaranteed cross-selling with pre-defined selling rules

-- Ad Exchange for non-guaranteed inventory

-- Advanced audience targeting techniques based upon behavior and geography

-- Inventory lookup and forecasting across individual and partner sites

-- Creative workflow automation and personalization

-- Powerful rate card tools for improved yield management

-- Filters for better controls around creatives

-- Flexible and powerful APIs

-- Federated ad call to support multiple ad formats

Yahoo! will start to make the platform generally available to advertisers, publishers, networks and agencies in 2009.

Additional information on APT is available at http://apt.yahoo.com.


Sphere: Related Content

Tuesday, September 23, 2008

Google Search Surges Ahead In August.

Google solidified its place as the preferred search engine in August Sliding further from Microsoft and Yahoo.

People preferred Google 63% of the time in August, compared to 61.9% in July, according to figures released Friday by comScore. Yahoo came in second in August at 19.6 per cent, down .9 per cent from July. Microsoft garnered 8.3 per cent of traffic in August, down .6 per cent from a month prior.

So I guess you know where to take your advertising, the online advertising.

Sphere: Related Content

Thursday, September 18, 2008

AOL To Sell DMOZ To BOTW?

Feedotopia tells us that BOTW, Best of the Web on it's way to acquire DMOZ from AOL. Man I wonder what those high strung volunteer editors think now? The good ones apparently got hired by BOTW!
FEEDoTopia: BOTW To Buy DMOZ! (End Of Free Reviews?)

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Thursday, September 4, 2008

Billion Dollars With Oatmeal, Apple Bran Muffins And A Protein Plate.

That is what the CEO of Starbuck is thinking. Even though it has been closing shops, think tanks have been visiting Peet's perhaps!. BecauseI have been getting my coffee and the Apple Bran Muffins from Peet's when Starbucks was, to most people, a name of a wooden statue on an old ship.
I have not changed my habbits, I still lounge at Peet's, buy my weekly pound of coffee beans at Peets, and the free cup of coffee is an added bonus when I buy my beans, actually make it two cups of free coffee. Because my better half goes with me and we both get a cup of coffee.
But according to Emily Bryson York at Adage, it is all newly thought up by the chain based on customer demand. So expect to hear "do you want breakfast with that?" when you buy your coffee at starbucks. Even though I am a Peets's fan, I have drunk Starbucks coffee. I don't go for those un pronuncable fancy named coffee drinks. Just plain coffee and if it is from Starbucks, I have to add and extra shot of expresso, their plain brewed coffee just does not cut it.
I have had their sandwiches when I was in a hurry and I would eat again if need to. They are not bad.
But I have to tell Mr. Howard Shultz that I don't think I will have his breakfast, because here in Berkeley, I step out of my house and I see an starbucks but I walk an extra two blocks to get to Peet's. Why? you tell me. I wish the Peet's had better advertising and marketting acumen, because they got better coffee. But I urge you to read Emily's article, because you will learn a lot and perhaps invest in those breakfast muffins! Because, Howard knows how to sell. I will too try when I am away from home and Peet's. Sphere: Related Content