“We’re continuing to expand and will soon add several additional markets to our network of franchisee partners,” said Kevin Hern, CEO of VYPE. “Our success is based on a unique and compelling vehicle for advertisers to reach target audiences, a platform that is solidly supported by our dedication to delivering the most comprehensive and highly relevant coverage of high school sports.”
VYPE, a national syndicate of print and online properties, delivers complete high school sports coverage and commentary on everything that matters to today’s young athletes. The magazines focus on the athletes, coaches and teams that support the spirit and purity of sports at a level where they are still played out of a love for the game. This month, VYPE’s circulation soared to 265,000 issues per month, reaching over 1.1 million people. VYPE has grown from just one franchise in 2005 to 14 today, having added five new franchises in 2008 alone for a 55% growth rate in just one year.
The syndicate has quickly become attractive for franchisees as it provides unprecedented access to high school athletes and their families, enabling advertisers to connect with these highly desirable market demographics that influence and shape the majority of household purchase decisions. VYPE addresses a growing trend with national advertisers seeking direct access to buyers in local markets and connects leading companies and brands directly with local sports communities. Because VYPE is produced locally and covers local high school sports, potential advertisers have the opportunity to either advertise nationally, throughout all publications, or choose specific regions/areas to advertise in based on their target markets.
In addition to print editions that include features, Q&As and advice columns, VYPE has a comprehensive website featuring content from each print edition as well as web-exclusive content, videos, photos and a local site for each franchisee. VYPE’s social networking platform gives student-athletes across the country access to an interactive online community where they can post highlight reels, share ideas and learn from industry experts. Since VYPE is the trusted local partner for coaches, athletes, schools and families for the high school sports scene, VYPE has built-in growth potential in every metropolitan area in the country.