Thursday, March 27, 2008

Ads Did Not Grow In 2007 But Internet Advertising Soared 15.9% to $11.3 Billion

NEW YORK Advertising expenditures barely grew in 2007 up 0.2% to $148 billion compared to 2006 spending, according to TNS Media Intelligence. In Q4 advertising expenditures were virtually flat, falling 0.1%.

"The ad market remains stalled and is being engulfed by the spreading pessimism about general economic conditions," Jon Swallen, senior vice president of research at TNS Media Intelligence, said in a statement. "Fourth quarter performance was indicative of this malaise and early figures from 2008 suggest the growth rate for measured ad spending has not appreciably changed."

Spending at newspapers fell 5.6% to $26.3 billion in 2007. Advertising on Spot TV drooped 10.2% to $15.5 billion during 2007. Internet advertising soared 15.9% to $11.3 billion last year. Spending at local radio stations declined 2.7% to $7.1 billion for the same period.
Source.

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Tuesday, March 25, 2008

Social Network Sites Do Not See Our Ads

The vast swaths of people at social networking sites are not ad friendly? Yes according to a post on bokardo. It also goes further to say that Google made a lot of money on Search advertising but the earnings has been low with advertising at MySpace and facebook. It is argued that people come to Search engines to search for some thing and that is why ads work so well. The contextual pointing of resources for what people are searching may get more clicks. Yes I agree but I also thing people come to MySpace and facebook searching for something. Perhaps those are personal and hard to make a subject of contextual Advertisement? I guess if you apply the same algorithm to both it might not work. Perhaps Google Advertising need to learn more social skills? Go get personal.

There’s been lots of talk recently about the ineffectiveness of advertisements in social media properties like MySpace and Facebook. During their recent quarterly earnings results, Google explained that they are not making as much money from ads on social network sites as they had predicted. Even though this was a blip on an otherwise stellar quarter, Google’s stock took a serious beating.

Why is this so? Why is it that Google monetizes so well on Search while having a hard time on social properties? Given an equal amount of views on Google vs. MySpace, shouldn’t they be able to get about the same number of click-throughs and thus ad revenue?

Bokardo article 

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Thursday, March 20, 2008

Azoogle Expands In Europe With AdsMarket

NEW YORK, NY, -- Azoogle.com, Inc. (www.AzoogleAds.com),the New York-based online performance-based advertising network, continued its aggressive international expansion by announcing an agreement with AdsMarket, a leading online performance media company that serves Europe, Latin America and Asia-Pacific.

The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging AdsMarket's reach and unrivaled expertise in the international marketplace. Notably, the AdsMarket partnership will provide significant distribution for AzoogleAds existing European advertisers as well as new advertisers, and will target several key emerging markets. Distribution will be garnered via publishers in a variety of key sectors as financial services, retail, media, and travel and leisure.

"AdsMarket is focused on the international markets and we see great value in partnering with a leading US-based company that can enrich our US and international offerings to our Publishers by introducing our services to their leading Advertisers," said Ofer Druker, CEO of AdsMarket. "The cooperative agreement with AzoogleAds will also enable our International advertisers to reach significantly broader audiences in the International markets and in the US through AzoogleAds’s robust publisher base."

"Partnering with AdsMarket shows our continued commitment and expansion plans towards our international business, as we recognize the importance of growing outside North America," says Don Mathis, President of AzoogleAds, "Our goal is to provide quality, targeted distribution for our advertisers from all over the world and AdsMarket is the company to help us do just that."

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