Wednesday, February 27, 2008

Click Fraud? We Don't Do That, See The Map!

TechCrunch has a good report on fraudulent clicks on advertisements. It seems it is on the rise. Follow the link to TechCrunch to read more.
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Thursday, February 21, 2008

Google Video Advertising With AdSense For Video(Beta)

Google has launched the AdSense for Video beta. I hope it will be successful like the other AdSense programs. I wonder if these ads will be intrusive like regular TV ads and since being online, will I be able to skip the ad if I do not like it? Perhaps they will be like super bowl ads that we want to see! There are many unknowns and only time will tell.

If you are interested in publishing video ads, you can apply through Google Video Advertising Solutions (Watch the video above). The publisher section is only made available to invite publishers who meet the following minimum requirements:
Use Flash player 7.0 or above
Viewership primarily based in the United States, English language
At least one million monthly video views

If you meet the qualifications apply here.

Official Google Blog: AdSense for video now in beta: "Google Video Advertising Solutions."


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Tuesday, February 19, 2008

TrialPay, A Referel Service That Actually Pays! Someone And Gives Products Free!

I came across NY Times article about TrialPay. It is a new marketing method that relies on a web of business relationships to give consumers free goods, as long as they buy something else from a long list of well-known online stores.

TrialPay has recently gained a following among online businesses and investors. Now that the idea is attracting more well-known retailers, analysts said, consumers could see more free offers in the coming months.
“This is a very strange, unique animal, but I could see where it would work,” said Dana Gould, an analyst with Financial Insights, a consultant group based in Framingham, Mass. “And since these offers come at exit points, companies are basically saving lost sales.”

Stopzilla, which sells computer security software for around $40, already offers 15-day free trials for prospective customers. After the trial period, those who go to the site to uninstall the program are shown a pop-up window asking if they would like to receive the product free.
They are then shown a list of companies, including Blockbuster, GameFly and Citi, that have agreed to subsidize the cost of the Stopzilla purchase if the customer agrees to also sign up with them.

If they agree, customers are taken, at that point, to a Web site like Blockbuster or Gap, and when they complete their purchase they are sent a code by e-mail for redeeming their free item. Sometimes, these merchants and other TrialPay advertisers, like Gap and Stamps.com, will sweeten the deal with discounts of their own.
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