Friday, July 27, 2007

Advertise Nationally through one-order, one-bill and one-cost-per-thousand impressions.


RALEIGH, N.C., July 25 /PRNewswire-FirstCall/ -- Advertisers now have an easier way to reach the desirable demographic of newspaper website
readers locally, regionally and nationally
through one-order, one-bill and
one-cost-per-thousand impressions.
The Real Cities Network (http://www.realcities.com) and DotConnect
Media (http://www.dotconnectmedia.com) today announced a unique partnership that will form an exclusive network of local newspaper websites that deliver a combined 43 million unique visitors each month (Source: Nielsen//NetRatings, March 2007). Both organizations will maintain their separate sales forces and support personnel.
Operated by McClatchy Interactive, a division
of The McClatchy Company(NYSE: MNI), the Real
Cities Network includes websites owned by some
of the nation's largest media corporations,
including Belo Corp., Cox Newspapers Inc.,
Hearst Corp., The McClatchy Company, Media
General, MediaNews Group,Scripps and others.
DotConnect Media, which sells local, regional
and national advertising across 1,300 local
suburban newspaper websites powered by
TownNews.com and ZWire!, will extend its reach
with national advertisers by teaming with Real
Cities. Founded as AdOne in 1998 and acquired by
Lee Enterprises in March 2006, DotConnect is the
nation's oldest and most extensive network of
local online media sites.
"One of the goals for Real Cities coming into
2007 was to expand the network's reach in the
top markets, as well as boost local market
penetration for specific advertisers," said
David Fitzpatrick, vice president of sales
for Real Cities. "The combination of sites in
the DotConnect Media network allows us to do both.
We are very excited about the enormous potential
that lies ahead as we work with DotConnect Media
to increase the size of our advertising footprint."
This partnership will allow advertisers to reach
more than 1,400 local news websites. The partnership
deepens Real Cities' penetration into localmarkets
across the nation, including a stronger presence in
the top 25 designated market areas (DMAs). According
to Nielsen//NetRatings custom data for March 2007,
the Real Cities Network reaches 31.5 million unique
visitors each month, and DotConnect Media's network
reaches more than 11.8 million. "This partnership
between Real Cities and DotConnect Media will offer
advertisers the ability to greatly enhance their
reach in local markets," said Charles Kolsky, vice
president of business development for TownNews.com.
"Advertisers will have one-stop shopping to more than
1,400 websites across the United States, many of them
the most highly trafficked local sites in their markets."
The audience of the DotConnect Media network very closely
mirrors that of Real Cities: younger, more educated and
affluent. Together, the combined network will offer
advertisers an even deeper reach into some of the most
affluent markets in the United States, including New York,
San Francisco and Boston. DotConnect Media's most popular site,
http://www.nydailynews.com, attracts 2.2 million unique
visitors each month (Source: Nielsen//NetRatings, March 2007)
DotConnect Media also has a strong presence in Philadelphia,
St. Louis, Minneapolis and Sacramento. Advertisers will have
the flexibility to choose a customized media buy by specific
market, geographic footprint or other criteria within the
expansive online network. For more information about
advertising with the Real Cities Network, call 1-800-236-9831,
or e-mail rcnsales@realcities.com. For DotConnect Media, call
Charles Kolsky at 1-309-314-6965 or e-mail ckolsky@dotconnectmedia.com .

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Saturday, July 21, 2007

ADs on ATM to introduce use fee, in Japan

OGAKI, Gifu -- Ogaki Kyoritsu Bank has decided to begin running short commercials on its automatic teller machines (ATMs) in Gifu in exchange for cutting after-hours handling fees by half.

The bank, based in Ogaki, will begin playing the commercials on its ATMs in Gifu from Monday. After the 6-second ads from a sports product retailer play customers will be able to proceed with their transactions.

In addition to the onscreen ads, the ATMs themselves will also bear advertisements to further appeal to customers.

Reference

In Japanese

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Friday, July 20, 2007

Google ADSense in your games! in your face!!

Kim Pallister of Microsoft Casual Games has an analysis of Google's presentation at the Casual Connect. Bernie Stolar and Greg Schaffer did the presentation about Google's intended in-game advertising.
Yes he is from Microsoft and he has just put on the web what he has jotted down at the Casual connect, and his own comments. So forgive him if he sounds not so friendly. It is just the way it is presented. What is more, if you thought he is against Google and routing for MS, why would he be blogging at Google Blogger rather than MS live Spaces. He knows good stuff when it comes to be choosing them.
But the truth of the matter is that Google's team has not done a proper job of explaining what they intend to do with in-game ads. Will they jump out of my Wii? I don't think it will be on my XBOX elite. If they did, MS will have a explanation to those mysterious crashes.
It is hard to explain what Mr. Pallister is pointing out. But you will understand once you read the post!
He finishes with an analysis that starts with;

Analysis:

Best summarized as: WTF!?

and that is not Technorati where is the fire! Follow the link below for a good time.

...on pampers, programming & pitching manure: Casual Connect Day 2: Google - Adsense for Games

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YouTube, wind, Epuron set to blow you in the wind

An ad for a German energy company (Epuron) that just knocked G.B. Veerman over! I did not get blown away but I think it is a cool ad!


So it is time to get blown!

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Wednesday, July 11, 2007

Yahoo losing in Display ads (banner ads)?

July 11 (Bloomberg) -- Yahoo! Inc. lost the battle with Google Inc. in searching the Internet and now may have jeopardized its lead in display advertisements.

Even a new chief executive officer and head of sales may not be able to prevent rival social-networking sites MySpace and Facebook Inc. from eroding Yahoo's revenue from the banner ads that make up about 40 percent of the company's sales.

Yahoo, boxed in by Google in search and by newer competitors elsewhere, hasn't been able to develop original products that will give it an unassailable position. With co-founder Jerry Yang installed as CEO three weeks ago and the stock trading 38 percent below its five-year high, Yahoo shares look cheap to 18 analysts who rate the stock ``buy.'' They may get even cheaper.

``It's very possible the stock could go down,'' said Scott Kessler, an analyst at Standard & Poor's in New York who rates the shares ``hold.'' ``People are coming to the conclusion that the recent changes will cause some kind of stock appreciation and operational improvement. I just don't see it.''

Read more at "Yahoo Chief Yang May Fail in Ad Squeeze by Google "...

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Thursday, July 5, 2007

Selleing to Social networking Teens and tweens

WeseePeople carries a publication of a study done by Alloy media about Social networking behavior of teens and tweens
WeSeePeople: Alloy Media Releases Findings from Social Networking and Advertising Study Sphere: Related Content