Tuesday, November 13, 2007

Goodbye "Site Targeting" Say hello to "Placement Targeting"

"Site Targeting" has changed into "Placement Targeting" in AdSense to better reflect the true nature of ad placement options available to advertisers. There supposed to be variety of targeting options and yet Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels.
In addition to Placement targeting, advertisers can bid on placement-targeted ads (formerly known as site-targeted ads) on a cost-per-click (CPC) basis. Previously, advertisers could only bid on these targeted ads on a cost-per-impression (CPM) basis. Just as with contextually targeted CPC ads, you’ll generate earnings for valid clicks on placement-targeted CPC ads.
Follow the link to learn more.

Inside AdSense: Say hello to placement targeting Sphere: Related Content

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